Changes in the media market

27 April 2022 • 09:30-11:00 • Conference room 1

Session partner

Thematic scope

New research tools in the media market. Controversies concerning audience measurement (TV, radio) and effectiveness of the Internet. The real media consumer behaviour, and not declarations – the advantages of the single-source approach. How to effectively study reception in the outdoor advertising sector? Single-source research and the Out-of-Home industry. The actual and desired representation of this advertising sector in the media mix.

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