A dynamic trend in the global digital economy – technologies, regulations, billing models, and transaction security. The impact of the subscription-based economy on lifestyles. Easy access to information resources, culture and entertainment, as well as to everyday goods and services. The user influence on the products and services offered; expenditure control; and financial stability of distributors. New areas of expansion of the subscription model – from IT to entertainment and the media, to FMCG, to the automotive industry and luxury goods. The fridge will buy what you need – shopping versus artificial intelligence and the Internet of Things.