650 journalists representing over 150 editorial offices of newspapers, magazines, TV and radio stations, as well as Internet portals. 50 media sponsors and coverage by major editorial offices attending the event with their own studio. Over 52,000 press releases and mentions in the media with a potential reach of 45.1 billion viewers. As many as 11,000 mentions on Twitter, Facebook, Linkedin, blogs and microblogs with a combined reach of over 88 million unique users. The total advertising value equivalency of the event, i.e. the amount of money that would have to be spent on ads and air-time in order to achieve the same media reach, estimated at more than PLN 178.2 million. Such was the scale of the 15th edition of the European Economic Congress in terms of its reach and following.