European Economic Congress 2023

E-commerce – an opportunity for smaller businesses

24 April 2023 • 14:30-16:00 • Lower Lobby Stage 1 • Session translated simultaneously PL/EN

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Thematic scope

Digital tools, new buying trends and the pandemic as factors allowing smaller players to compete with the giants. Entry barriers, necessary investments vs. e-commerce market opportunities. The most popular marketplaces and their offer for the SME sector in Poland. Foreign transactions – their share of the turnover of smaller businesses. Sustainability trends in e-commerce market strategies and practices.

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