European Economic Congress 2023

Billboard vs artificial intelligence

26 April 2023 • 09:30-11:00 • Conference room 25 • Session translated simultaneously PL/EN

Session partner

Thematic scope

Digitisation, automation, artificial intelligence in OOH advertising. Impact and persuasiveness. Functions in the urban landscape. Billboards, backlights, citylights, infoscreens: large-format advertising, its media.

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EEC

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